/* FACTORÍA · dirección visual integral. Propuesta revisable. */
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@media(min-width:841px) and (max-width:1100px){.navlinks{gap:12px;font-size:10px}.navlinks a[href='#precio']{display:none}}
/* «Guías» no cabe en una línea entre 841 y 869 px: ahí vive solo en el pie. */
@media(min-width:841px) and (max-width:869px){.navlinks a[href='/blog']{display:none}}
@media(max-width:840px){.wrap{padding-inline:24px}.sec{padding:64px 0}.hero{padding-top:38px}.hero h1{font-size:64px}.hero .wrap{display:block}.hero-sub{font-size:16px}.hero-media{margin-top:32px;border-width:5px;border-radius:18px}.navlinks{font-size:14px}.personal-grid{grid-template-columns:1fr;gap:28px}.personal-options{max-width:none;display:grid;grid-template-columns:1fr 1fr;gap:12px 20px}.control-label{grid-column:span 2}.personal-description,.personal-options>.textlink{display:none}.presenter-options{grid-column:span 2}.identity-options{grid-column:span 2}.portrait-view{max-width:280px}.personal-preview{width:100%;max-width:520px;margin:auto}#personaliza{margin:12px;border-radius:24px}.personal-head{text-align:left;margin-bottom:10px}.personal-head p{margin-left:0}.casos-grid{grid-template-columns:1fr 1fr}.paso{gap:28px}.panel{padding:28px}.entregables{grid-template-columns:1fr 1fr}.ent:first-child{grid-column:span 2}.trace-box blockquote{font-size:18px!important}.closing{margin:12px 12px 32px}.evid ul{display:grid;grid-template-columns:1fr 1fr}}
@media(max-width:480px){.hero h1{font-size:50px}.eyebrow{font-size:8px;letter-spacing:.06em}.hero .cta-row{flex-direction:column;align-items:stretch}.hero .btn{font-size:13px}.hero-media figcaption{display:none}.hero-play{font-size:10px;padding:8px;bottom:10px;right:10px}.casos-grid{grid-template-columns:1fr}.caso{min-height:0!important}.caso-feat{padding:24px}.entregables{grid-template-columns:1fr}.ent:first-child{grid-column:auto}.course-inner{grid-template-columns:1fr 78px;gap:10px;padding:20px 14px}.course-companion{height:98px}.course-inner h3{font-size:23px}.course-brand{padding:15px}.course-bottom{font-size:8px}.sample-card{padding:10px}.deliver{padding:22px}.hero-media{aspect-ratio:16/10}.hero-media video{object-fit:cover}.evid li{font-size:10px}.personal-head h2{font-size:34px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}.rv{opacity:1;transform:none}}

.hero h1{font-size:clamp(36px,6.5vw,84px);line-height:1.05}.hero h1 em{white-space:nowrap}#contacto{scroll-margin-top:100px}
/* A single selection and a single reference. */
#personaliza.personal-simple{background:#faf8f4;margin:24px;border-radius:32px;padding:72px 0}.showcase-grid{display:grid;grid-template-columns:1fr 1fr;gap:clamp(28px,5vw,80px);align-items:center}.showcase-copy h2{font-size:clamp(34px,4.2vw,58px);line-height:1.07;letter-spacing:-.045em;margin:20px 0}.showcase-intro{font-size:17px;line-height:1.5;max-width:33ch;color:#655f69}.showcase-options{display:grid;gap:10px;margin:28px 0}.showcase-options button{display:flex;align-items:center;gap:14px;text-align:left;width:100%;padding:13px;border:1px solid #dfd9e5;border-radius:16px;background:#fff;color:#242229;cursor:pointer;font:inherit;transition:background .18s,border-color .18s}.showcase-options button[aria-pressed=true]{border:2px solid #77608f;padding:12px;background:#f0e8fa}.showcase-options button:focus-visible,.reference-play:focus-visible{outline:3px solid #77608f;outline-offset:4px}.showcase-options strong{display:block;font-size:17px;line-height:1.25}.showcase-options small{display:block;font-size:13px;line-height:1.5;color:#625b69;margin-top:4px}.option-icon{display:block;flex:0 0 58px;width:58px;height:68px;overflow:hidden;border-radius:10px;background:#f6f0fc}.option-icon img{width:100%;height:100%;object-fit:cover;object-position:center 25%}.drawn-person{display:grid;place-items:center;color:#79618e}.drawn-person svg{width:40px;height:40px}.option-check{margin-left:auto;flex:0 0 21px;height:21px;border-radius:50%;background:#735b88;color:white;display:grid;place-items:center;font-size:12px;visibility:hidden}.showcase-options [aria-pressed=true] .option-check{visibility:visible}.brand-included{display:flex;align-items:flex-start;gap:9px;color:#655c6b}.brand-included svg{width:24px;height:24px;flex:0 0 24px;background:#d4f70a;border-radius:50%;padding:4px;color:#242229}.brand-included p{font-size:14px;line-height:1.6;margin:0}.brand-included strong{color:#302b35}.showcase-reference{min-width:0}.showcase-screen{position:relative;aspect-ratio:4/5;border-radius:26px;overflow:hidden;background:#fffdf6}.reference-slot,.reference-slot>video,.reference-slot>factoria-animated{width:100%;height:100%;display:block}.reference-slot>video{object-fit:cover;object-position:center 30%}.reference-play{position:absolute;bottom:16px;right:16px;width:42px;height:42px;border-radius:50%;border:1px solid #ddd4e3;background:#fffffff2;color:#29232f;cursor:pointer;font-size:15px}.reference-play[hidden]{display:none}.reference-caption{display:flex;flex-wrap:wrap;justify-content:space-between;gap:6px 16px;padding:17px 4px;font-size:13px;color:#6d6177}.reference-caption strong{color:#302936}.custom-reference{height:100%;padding:30px 24px;display:flex;flex-direction:column;align-items:center;justify-content:center;text-align:center;background:#efe6f8;color:#79618e}.reference-tag{font-size:10px;letter-spacing:.12em}.custom-reference svg{width:50%;max-height:230px;margin:20px 0}.custom-reference h3{font-size:clamp(24px,2.5vw,34px);line-height:1.15;color:#302936;margin:0}.custom-reference p{font-size:14px;line-height:1.5;max-width:28ch;margin:15px 0}.custom-reference small{font-size:10px;color:#74647f;margin-top:10px}@media(max-width:840px){#personaliza.personal-simple{padding:44px 0;margin:12px}.showcase-grid{grid-template-columns:1fr;gap:24px}.showcase-copy h2 br:nth-of-type(3){display:none}.showcase-reference{width:100%;max-width:460px;margin:auto}.showcase-options{margin:22px 0}.showcase-copy h2{max-width:480px}}@media(prefers-reduced-motion:reduce){.showcase-options button{transition:none}}
.reference-slot{position:relative;overflow:hidden;background:#fffdf6}.profile-frame{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity .65s ease;pointer-events:none}.profile-frame.is-visible{opacity:1}.mascot-frame factoria-animated{display:block;width:100%;height:100%}.elena-character{object-fit:contain;object-position:center bottom;padding:14px 5px 0;background:#fffdf6}.reference-dots{position:absolute;z-index:2;left:20px;bottom:24px;display:flex;gap:7px;padding:7px;border-radius:24px;background:#ffffffdb}.reference-dots button{border:0;width:26px;height:10px;border-radius:8px;background:#d6cbdc;cursor:pointer;padding:0}.reference-dots button[aria-pressed=true]{background:#715286}.reference-dots button:focus-visible{outline:2px solid #302936;outline-offset:4px}.reference-play{z-index:3}@media(prefers-reduced-motion:reduce){.profile-frame{transition:none}}
.brand-kit{border:1px solid #e1dae7;background:#fff;border-radius:17px;padding:19px 20px;margin-top:24px}.kit-heading{display:flex;justify-content:space-between;gap:12px;align-items:center}.kit-heading strong{font-size:16px}.kit-heading>span{font-size:10px;color:#71647e}.kit-samples{display:grid;grid-template-columns:1fr 1fr 1.35fr;gap:12px;margin-top:20px}.kit-samples>div{display:flex;flex-direction:column;align-items:flex-start;gap:9px}.kit-samples small{font-size:11px;color:#706578}.kit-logo-box{font-size:12px;line-height:1.1;font-weight:800;letter-spacing:-.03em;background:#f4eff8;border-radius:9px;padding:9px 15px;height:46px}.kit-type>span{font-size:38px;line-height:46px;font-weight:650;letter-spacing:-.05em}.kit-palette>div{display:flex;height:46px;overflow:hidden;border-radius:9px;width:100%;max-width:125px}.kit-palette i{flex:1;background:#c5aff0}.kit-palette i:nth-child(2){background:#302936}.kit-palette i:nth-child(3){background:#d4f70a}.brand-kit>p{font-size:12px;line-height:1.5;color:#71647e;margin:17px 0 0}#plataforma{padding-top:36px}.platform-card{display:grid;grid-template-columns:.9fr 1.1fr;gap:50px;align-items:center;padding:55px;background:#f0edf8;border-radius:30px;overflow:hidden}.platform-copy .kicker{font-size:10px;line-height:1.7;display:block;max-width:33ch}.platform-copy h2{font-size:clamp(34px,3.7vw,50px);line-height:1.09;margin:24px 0 18px;letter-spacing:-.04em}.platform-copy p{font-size:17px;line-height:1.6;color:#655d6f;max-width:34ch}.platform-formats{display:flex;flex-wrap:wrap;gap:8px;margin:24px 0 30px}.platform-formats span{font-size:11px;background:#ffffffa8;padding:8px 13px;border-radius:7px;color:#554761}.platform-copy .btn{white-space:normal;font-size:13px}.course-assistant{background:#fff;border:1px solid #e7e0ed;border-radius:22px;overflow:hidden;box-shadow:0 14px 44px #55436b0b;min-width:0}.assistant-top{display:flex;align-items:center;gap:9px;padding:20px;border-bottom:1px solid #eee9f2}.assistant-symbol{background:#d4f70a;width:28px;height:28px;display:grid;place-items:center;border-radius:8px;font-size:22px}.assistant-top strong{font-size:13px}.assistant-demo{margin-left:auto;font-size:9px;color:#82728e}.assistant-body{padding:24px}.assistant-question{font-size:17px;font-weight:600;line-height:1.4;margin:0 0 18px}.source-tabs{display:flex;background:#f5f3f7;padding:4px;gap:4px;border-radius:10px;margin-bottom:14px}.source-tabs button{flex:1;font:inherit;font-size:12px;border:1px solid transparent;background:transparent;border-radius:7px;padding:9px;color:#706578;cursor:pointer}.source-tabs [aria-pressed=true]{background:#fff;border-color:#e5ddec;color:#352d3d;box-shadow:0 2px 5px #25133108}.source-tabs button:focus-visible{outline:2px solid #79618e;outline-offset:2px}.source-example{display:flex;align-items:center;gap:12px;border:1px dashed #dcd2e7;border-radius:11px;padding:15px}.source-icon{font-size:26px;color:#806796}.source-example strong{font-size:12px;display:block;overflow-wrap:anywhere}.source-example small{font-size:10px;display:block;color:#82728e;margin-top:4px}.source-status{margin-left:auto;color:#5d6b36}.assistant-request{font-size:13px;line-height:1.5;background:#ede3f8;border-radius:13px 13px 3px 13px;padding:15px;margin:20px 0 20px 28px}.assistant-answer{border:1px solid #e9e4ee;border-radius:13px;padding:18px}.answer-label{font-size:9px;letter-spacing:.07em;color:#79618e;display:flex;gap:7px;align-items:center}.answer-label span{font-size:21px}.assistant-answer h3{font-size:21px;line-height:1.2;margin:12px 0 15px;letter-spacing:-.025em}.assistant-answer ol{margin:0;padding-left:19px;color:#665c70;font-size:12px;line-height:1.5}.assistant-answer li+li{margin-top:9px}.assistant-brand{border-top:1px solid #eee8f3;margin-top:19px;padding-top:13px;display:flex;align-items:center;gap:5px;font-size:10px;color:#786783}.mini-logo{font-size:8px;font-weight:800;background:#f2edf7;padding:9px 5px;margin-right:5px;border-radius:5px}.assistant-brand i{width:12px;height:12px;border-radius:50%;background:#c5aff0}.assistant-brand i:first-of-type{margin-left:auto}.assistant-brand i:nth-of-type(2){background:#302936}.assistant-brand i:nth-of-type(3){background:#d4f70a}.assistant-footnote{font-size:10px;color:#82728e;margin:14px 0 0;line-height:1.4}@media(max-width:1000px){.platform-card{padding:32px;gap:28px}}@media(max-width:840px){.platform-card{grid-template-columns:1fr;padding:28px;gap:30px}.platform-copy p{max-width:46ch}.course-assistant{width:100%;max-width:540px;margin:auto}}@media(max-width:480px){.platform-card{padding:24px 16px}.assistant-body{padding:17px}.assistant-top{padding:15px;flex-wrap:wrap}.assistant-demo{font-size:8px}.brand-kit{padding:17px}.platform-copy h2{font-size:34px}.assistant-request{margin-left:16px}}

#contacto .contact-email{background:#fff;color:#302936;border:1px solid #79618e;box-shadow:none}#contacto .contact-email:hover{background:#ede3f8;border-color:#503663}#contacto .contact-address{font-size:14px;margin:14px auto 0}#contacto .contact-address a{color:#503663;text-decoration:underline;text-underline-offset:3px}